It's not science fiction, it's 2018
by Krishnan Menon

Marketing has been evolving over the ages, it’s gone from vendors screaming on roadsides, all the way to hyper-targeted advertising on Social Media. It isn’t stopping any time soon either. Here are some trends that we’d most likely see in 2018:

Big Data:

As the name suggests, Big Data is sets of ridiculously large quantities of data. Marketers have been harnessing this nearly endless amount of data to better find patterns in market trends. They are using these patterns to run ultra-targeted marketing campaigns to get maximum conversion rates. Big Data has, in many ways, changed how marketing operates. And we are sure that it is going to be the backbone of many new technologies.

Internet Of Things:

This new technology is right out of a sci-fi movie. Normal household appliances are getting smarter and more intuitive to the users' needs. Your toaster could be smart enough to know how to make the toast of your preference, exactly when you want it. But what does this have to do with marketing? More devices for us marketers to reach our audience through!

Artificial Intelligence:

Every era needs its own frontier. In the 21st century, we stand on the cusp of something the earlier generations had only read about in science fiction; the advent of Artificial Intelligence. Of course, a marketer never lets anything that awesome go to waste. Every marketer, from the giants to the lilliputians, is harnessing AI to understand patterns that were previously impossible to read. With Big Data on one hand and machine learning on the other, AI is reaching spheres we could not have ever foreseen.

Evolution of Content:

Gone are the times when you could hire an out-of-work journalist to be your content writer! Today, content has taken center stage in the marketing world. This is the digital millennium, which means that there is a ton of content out there. So it's vital that the content lands perfectly, fine tuned to the reader's personal preferences. With the help of Big Data and AI, marketers are now able to reach beyond just the personalization of the message.The goal now is to reach the right target audience while keeping its preferences, time, location and other conditions all in mind.

ChatBots:

The Turing’s Test is conducted to test whether a machine can simulate an authentic human interaction. ChatBots are the ones that have passed this test, well to a certain degree at least. ChatBots have been around for a bit already, but we believe that 2018 will see a whole new dimension to them. With advancements in AI and machine learning, ChatBots will most likely pass the Turing Test with a clean sheet.