The Integrated Penguin- Blog

2018 and the subtle art of SEO

Search Engine Optimization (SEO) has been the mantra for digital marketers over the past couple of years. If you have been following this trend .....Read More

The day candy met Surrealism

Chupa Chups was founded by Eric Bernat in 1958. This global brand of lollipops was founded to solve one common dilemma faced by candy lovers.

Manoeuver the facebook news feed makeover

This Thursday, the social media monolith, Facebook announced that they will be tweaking the News Feed algorithm to de-emphasize posts from brands

The Jimi Hendrix Experience - Breaking through the Content Haze

You never told me he was that f****** good!”- Eric Clapton Only one man could have brought the god of guitars to his knees, James Marshall Hendrix, the true God

It's not science fiction, it's 2018

Marketing has been evolving over the ages, it’s gone from vendors screaming on roadsides, all the way to hyper-targeted advertising on Social Media. It...

It is all about the Story

A story that resonates with the audience; moves them even. And, as we have evolved, so has marketing. It has evolved to appeal to the millennial attention span.