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More than meets the eye: why content-led design matters

Think of the last time you were moved by beautiful design. Was it how perfectly everything lined up on your iPhone or was it the arresting .....Read More

Lessons Learned While Exploring Brand Identity


Most people assume that branding is all about coming up a name and a fancy logo - that this is enough to get things done. But how relevant is this to the customer a few years down the line?

Hear one, hear all


Let’s say you’re watching a film. It is the same old climactic ending of the Indian popular cinema. The hero breaks the shackles he’s in to rescue his heroine, probably being held captive by the villain. Or because it’s 2017

A Kid of Creativity


Indian kids, relate with me. Whether you’re going to be a doctor, an engineer, a cricketer or a designer, have you ever told your parents that you wanted to do something, in their words..

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